HOLD ON…GET THE MESSAGE?
Call into most businesses, and you’ll get transferred to the person or department you need to reach. But–hold on.
In many cases, you’ll first hear a recorded voiceover about the company’s success, goals, or its newest product line. Chances are, the voiceover will be broken up into short sentences that are scattered over a music bed.
If it’s done right, the music will capture the mood driving the company’s marketing. And carefully interwoven over the music will be a professional voiceover that describes the company’s product knowledge, competitive value, and special service or discount offers.
But remember the key phrase—if it’s done right.
The last thing callers want is to get stuck listening to a long, wordy, poorly produced on-hold marketing message. There’s nothing worse than bad writing; it sticks out like a sour note on a piano. Bad edits make it worse. Sloppy production and lousy writing are what give on hold messages a bad name. But when they’re done right, creative writing and a voiceover pro help support the marketing staff.
It’s like the old saying, “You get what you pay for.” You need a service that provides classy professional voiceovers, a licensed quality music library, and experienced writers who understand that good writing is not just a “thing.” It’s an art form. That art form need not run much more than a minute and a half (the phone system will make it repeat anyway). It also need not be terribly expensive. I charge $150 to produce on hold messages and auto attendants. That’s probably on the lower end of the pricing scale, but it’s my policy. They’re hiring not only my skill. They’re hiring me to be the voice of their business.
So, go dazzle your callers with a knockout message on hold. They won’t moan while they wait. Instead, they’re likely to recommend your company to other clients. A message on hold should be a message that grabs!