It’s all an ACT – from a VOICE ACTOR
What do you want your callers to hear? How do you want them to feel about what they hear? Do you want them to think that it is, in fact, all an act?
Voice actors are trained to make what they’re reading or saying sound completely realistic. Voice actors can express the mood associated with the script so that their tone of voice, or the way they express themselves, believably fits the intent of the script. Face the fact: credibility and integrity don’t just happen. The tone and enunciation, say, for a script about a funeral parlor, would be expressed completely differently from the script for, say, an amusement park. The distinction comes down to the passion of the voice actor.
Voice acting applies to any form of scripted communication. And that goes double for a telephone voiceover greeting or a telephone recording for a message-on-hold. It’s not enough that callers believe the voice they hear over the phone.
It comes down to what is known as the one chance rule. When callers listen to a telephone recording, there’s no going back to read the line again as you can with a newspaper. Telephone Voice Communication must be understood and believed the first time.
People who record telephone greetings or messages-on-hold get one crack at getting the message across in the most effective way possible. If a caller needs to dial in and hear it again, you could very well have lost the caller’s business. Remember, your callers are the ultimate critics. So, let the voice acting begin!
